July 09, 2015


4 All Humanity founder Zoe Schumm with artisan group in Guatemala

Zoe is also a talented fashion designer. Before joining the fair trade movement, Zoe worked for a major fashion design company and was frequently sought after to design custom bridal gowns. It was then that she realized that her biggest impact on the world could be through her fabric and business decisions.

In 2012, Zoe and her husband, Joshua, launched a new brand, 4 All Humanity. The company combines Zoe's eye for fashion with her love for all things global. Zoe & Joshua work with artisans in Guatemala and connect them to the global market, and provide technical assistance to help their small business grow.

Receiving a fair, livable wage empowers artisans to hone their craft and change their lives. Thanks to Fair Trade principles, artisans working with 4 All Humanity are able to earn more than they would at another job in their community. This translates to greater investment in their families and their neighborhoods.

Thanks for stopping by! We hope you'll explore 4 All Humanity's online shop and look through our shelves for unique, one-of-a-kind lovelies. Thank you for your support!


#Smartisbeautiful: Norma Edition

This past spring we invited some pretty awesome and inspiring women into our studio to talk about #smartisbeautiful. Over the next couple of weeks we will be sharing with you their personal stories, how they define beauty, why education is important and what made them want to get involved with 4 All Humanity.


NORMA JUMA: Professor of Business

Norma is one of those women that you wish you could spend more time with. Her voice is soft, calm, and spills over with inspiration. Her life experiences have been vast and are nothing short of extraordinary. Born in Kenya and later moving to India in her adolescent years for her high school and college schooling. After her time in India she moved to the United States to pursue her PHD in business and now is a professor of business at Washburn University. She is passionate about education and entrepreneurship.

Norma, Why did you want to be apart of the #smartisbeautiful campaign?
I wanted to be part of this photoshoot to add my voice to the conversation. I believe in empowering and creating opportunities for others. If a business is able to provide premium quality products and services that exceed the customer's exception and simultaneously create opportunity for disfranchised individuals, that is a double win and a beautiful story that I would love to tell to everyone I know.

What defines beauty?
True beauty is reflected in the conversations you have with yourself. Who you think you are, how you see the world and how you define your role in this wonderful voyage that we call life.

Why is education important to you?
Education opens doors for you and those around you. It opens doors to centuries past. . . it gives an understanding of who we are by enlightening us of our roots. Education allows you to travel the world without ever leaving your desk. True education allows us to overcome superstitions, bigotry, and simple mindset.

What would you tell a young girl or woman getting to go to school for the first time?
A Journey of a thousand miles begins with a single step. State your destination to yourself before you head out to school every single day, do not worry about the detours you will get there.



Learn more about the #smartisbeautiful campaign      


We would love to hear your education story or how you define beauty. #smartisbeautiful {Empowered women, empower others}

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