August 06, 2015


4 All Humanity founder Zoe Schumm with artisan group in Guatemala

Zoe is also a talented fashion designer. Before joining the fair trade movement, Zoe worked for a major fashion design company and was frequently sought after to design custom bridal gowns. It was then that she realized that her biggest impact on the world could be through her fabric and business decisions.

In 2012, Zoe and her husband, Joshua, launched a new brand, 4 All Humanity. The company combines Zoe's eye for fashion with her love for all things global. Zoe & Joshua work with artisans in Guatemala and connect them to the global market, and provide technical assistance to help their small business grow.

Receiving a fair, livable wage empowers artisans to hone their craft and change their lives. Thanks to Fair Trade principles, artisans working with 4 All Humanity are able to earn more than they would at another job in their community. This translates to greater investment in their families and their neighborhoods.

Thanks for stopping by! We hope you'll explore 4 All Humanity's online shop and look through our shelves for unique, one-of-a-kind lovelies. Thank you for your support!


#smartisbeautiful: Carol Edition

This past spring we invited some pretty awesome and inspiring women into our studio to talk about #smartisbeautiful. Over the next couple of weeks we will be sharing with you their personal stories, how they define beauty, why education is important and what made them want to get involved with 4 All Humanity.


Carol Bradbury: Artist


Carol is someone you will never forget meeting. She is lively, spirited, and believes that every person has infinite potential. She grew up in the Topeka, KS area and moved away to pursue her passion in art. She has since moved back to Topeka and is using art and color to change the negative atmosphere surrounding Topeka. Her latest project was working with at-risk youth in a low income school district and using art and color to reshape their thinking about themselves and their community.

Carol, Why did you want to be a part of this campaign?
By participating in this photoshoot, we have an opportunity to come together and rewrite the narrative of what we believe beauty to be. Michel Foucault, the French social theorist, wrote that whoever creates the discourse holds the power. Being part of this photoshoot is a way to take back our power as women. In western culture, skin deep beauty is inherently connected to our social value. In my opinion, strong, smart women need to take the lead in educating others that our value and our beauty is not and should not be determined by what sells products.

How do you define beauty?
Compassion, a generosity of spirit, an ability to see and value others, just as they are, and a radical willingness to accept ourselves as beautiful, just as we are. . . I'm still working on that.

Why is education important to you?
Education opens our eyes to the possibility of becoming most fully who we are at our core. Education is an innovation to dream bigger and dreaming is the first step in creating a wild and wonderful life.



We would love to hear your education story or how you define beauty! #smartisbeautiful {Empowered women, empower others}

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