July 23, 2015


4 All Humanity founder Zoe Schumm with artisan group in Guatemala

Zoe is also a talented fashion designer. Before joining the fair trade movement, Zoe worked for a major fashion design company and was frequently sought after to design custom bridal gowns. It was then that she realized that her biggest impact on the world could be through her fabric and business decisions.

In 2012, Zoe and her husband, Joshua, launched a new brand, 4 All Humanity. The company combines Zoe's eye for fashion with her love for all things global. Zoe & Joshua work with artisans in Guatemala and connect them to the global market, and provide technical assistance to help their small business grow.

Receiving a fair, livable wage empowers artisans to hone their craft and change their lives. Thanks to Fair Trade principles, artisans working with 4 All Humanity are able to earn more than they would at another job in their community. This translates to greater investment in their families and their neighborhoods.

Thanks for stopping by! We hope you'll explore 4 All Humanity's online shop and look through our shelves for unique, one-of-a-kind lovelies. Thank you for your support!


#smartisbeautiful: Amanda Edition

This past spring we invited some pretty awesome and inspiring women into our studio to talk about #smartisbeautiful. Over the next couple of weeks we will be sharing with you their personal stories, how they define beauty, why education is important and what made them want to get involved with 4 All Humanity.




What promoted you to be a part of this photoshoot?
I wanted to show my daughters that smart is beautiful and that there is not just one beauty ideal.

What do you think defines beauty?
What is perceived as physical beauty is ephemeral and varies by culture or region. I think real beauty is defined by kindness. A smile or an act of generosity is beautiful everywhere.

Why is education important to you?
Education is empowering. It will take you placed you've never been just by opening a book. An education will create opportunities never dreamed of.

What would you say to a young girl going to school for the first time?
Be curious and courageous. Do not be afraid to accept challenges or to make mistakes.


Amanda is a smart, fun loving lady who is full of passion for her family and her community. Beyond her impressive educational background, Amanda has been awarded with Top 20 under 40, and Woman of Achievement in 2014.




Become a #smartisbeautiful Champion  

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