Change didn't come easy. We have learned so much over the past two and a half years. The greatest lesson being, "be yourself." Being yourself can be, and normally is, hard. It is often accompanied with resistance and fears about what others may think, say or do.
We had to dig deep and be true to ourselves as a company. We are a fair trade apparel line, with the mission of using design to transform lives. After the two and half years we started asking ourselves how much change, and how many lives have we really transformed? And to what degree? These where not easy questions to ask and the answers where not easy.
In order for us to do as much good as we can, we as a business have to be sustainable. We have seen many other fair trade companies and marketplaces come and go, and ultimately it is the artisans who get hurt and are out of a job. This is something that we do not take lightly.
So for us to do as much good as we can and to impact change on a larger scale we needed to work with artisans who did not have an outlet for their work, and go back to our roots as an apparel company and focus on apparel. This is why we have decided to work with the artisans in El Tablon, and Panajachel. Their quality of work in impeccable, but their quality of life is bleak. We believe that we can impact the lives of these artisans to a great degree.
What does this mean for the artisans that we have been working with? They will stay working and stay protected. They work with some other amazing fair trade companies. If you would like to keep on supporting these artisans you can shop at: Mata Traders, Raven and Lily, Global Girlfriend, and Emilime.
To halt working with our artisans in India, Peru, Ethiopia and Uganda was something that we did not take lightly. It was a heavy decision that we made after months and months of consideration. We only feel comfortable doing so knowing that they have support and partnerships with other fair trade companies.
What does this change mean for 4 All Humanity? It means that we are focusing on supporting and economically empowering artisans in Guatemala. We have gone back to our roots by focusing on apparel and are committed to designing and creating unique pieces with classic silhouettes paired with vibrant fabrics and fair trade principles for a lasting impact.
What does this change mean for you? You will find more clothing and jewelry that fits your lifestyle and shows off your unique beauty. You can also rest assured knowing that we are still taking care of our artisans and knowing that when you use your financial influence at 4 All Humanity, you are making a lasting impact in the lives of the artisans and changing the world for the better.
If you have any questions or comments about the changes, we would love to hear them! Please feel free to comment below or send us an email at firstname.lastname@example.org
We are so excited to unveil our Fall 2015 collection. We think that you will love it as much as we do! It celebrates the culture and textiles of Guatemala and empowers women to be uniquely beautiful.